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The success story of Prima began with its inception in the industrial town of India 'Ludhiana' in the year 1968. The founder of the industry Mr. M.L. Sayal started the unit from a single machine with the unflinching support of his younger brother. By sheer hard work they set up a manufacturing unit for Oil Cans, Grease Guns, Rotary Pumps and its accessories in 1969, since then there is no looking back. By hiring the best tool makers, a keen eye for selective purchase of raw materials and stringent quality control Prima became a leading O.E. supplier. Slowly but steadily they kept on increasing the product range to meet the market demands.
In 1990 the company got a major boost in its marketing strategy with the joining of Rajeev Sayal as its Executive Exports.
Within a short span of one year the company's Export sales increased tremendously. Thereafter, the export sales graph is ever rising. With the increasing dependence of western countries on the Indian market for their supply of Lubrication Equipments, the demand for the same experienced an expotential increase, leading to setting up of two new units by Prima.
These modern forging plants with automatic induction hardening machine, a machine shop with belt grinders, drill machines, broaching machines, pneumatic and hydraulic presses works round the clock to turn the raw forging into finished products.
The strength of Prima lies in its dedicated and professional workforce. Teamwork is the major criteria behind the successful running of all Prima units, for we strongly in 'Unity is strength'.
Today the name of Prima is synonymous with Lubricating Equipment's & Accessories. It is only possible because we believe in the philosophy of customer's satisfaction. Despite phenomenal growth in recent years, the company is still continuing to upgrade and extend its range.
By continuously monitoring customer's needs, we have been streamlining processes, cutting costs, and our quick response to changing customer's demands has enabled us to conquer the worlds future market place today.
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